If you’ve followed me for any length of time, you will know that we have a hostage situation. News flash: Jurors are hostages! The jury selection process puts a juror’s brain under attack. They have no status, no certainty, no autonomy, no relationship, and the process seems entirely unfair. This brain attack sends them hurling into fight or flight and their number one objective is to get out of there as soon as possible. 

This is a major problem for you, the trial attorney. A juror trying to just get out of there is going to make the fastest decision possible and that will, most likely, go against your client.

You’ve got to act and act FAST. You must set them free!

Now, that doesn’t mean you must release them from duty or strike them quickly. You will only truly set them free if you address the brain attack. The keyword here is BRAIN attack. Start with their brains and meet them at the issue; leave the relationship for later. When...